Paramount Bets Trekkies Will Flock to New Capt. Kirk, Mr. Spock
By Michael White
May 8 (Bloomberg) -- Paramount Pictures is betting that director J.J. Abrams and a new, younger crew for the Starship Enterprise can make the “Star Trek” franchise live longer and prosper more.
“Star Trek,” featuring Chris Pine as Capt. James T. Kirk and Zachary Quinto from TV’s “Heroes” as the Vulcan Mr. Spock, may take in $71 million at U.S. and Canadian theaters this weekend, said
By Michael White
May 8 (Bloomberg) -- Paramount Pictures is betting that director J.J. Abrams and a new, younger crew for the Starship Enterprise can make the “Star Trek” franchise live longer and prosper more.
“Star Trek,” featuring Chris Pine as Capt. James T. Kirk and Zachary Quinto from TV’s “Heroes” as the Vulcan Mr. Spock, may take in $71 million at U.S. and Canadian theaters this weekend, said